Eddy Cue: Apple Music has 11 million paid subscribers
"I think we're going to see more and more customers," Cue said. "We just passed over 11 milloin Apple Music subscribers, and all of those people live in a world where music is in the cloud."
Apple Music launched last July. Previously, reports indicated the streaming music service had racked up 10 million subscribers in just under 6 months.
At 11 million paid subscribers, Apple Music would be the clear No. 2 music streaming service. It's available in more than 100 countries.
Apple Music offers a 3-month trial subscription, so it is currently being used by many more customers who have yet to decide whether the service is worth paying for.
Apple Music's primary competitor, Spotify, has been estimated to have between 25 million and 30 million subscribers.