A single mom of three kids started streaming on Microsoft's Mixer service earlier this year. In nine months, she's gained the same number of followers that she had from four years on Twitch.
Samantha Lee/Business Insider
- Desiree Wright, a 37-year-old single mom of three kids, plays piano for thousands of people on Microsoft's Mixer streaming service.
- For years, Wright streamed her music on Amazon-owned Twitch, but she made the jump to Mixer earlier this year. There, she's gained roughly the same number of followers in nine months that she made in four years on Twitch.
- In an interview with Business Insider, Wright explained why she made the jump - and why she recommends anyone considering a career in streaming to try Mixer first.
- Visit Business Insider's homepage for more stories.
Reasons for moving
Wright said there are two key reasons why she prefers Mixer over Twitch: Discoverability, and support.
"Twitch is oversaturated. We all know it," Wright told Business Insider.When you visit Twitch.tv, you'll see a carousel of featured streamers, popular channels, plus games and categories you might like. But Twitch doesn't give viewers much of an incentive to explore elsewhere.
"Within the music group specifically, we had a lot of the same viewers that were staying within music, and it was really hard to get outside people to watch the music directory. So all the music streamers were kind of sharing the same people," Wright said. "I felt like I had a quality stream, quality content, and I was streaming as much as I could, but just feeling like I couldn't really get as far as I wanted to. It was really frustrating. I knew I could probably grow more, but I have to do these crazy odd hours and I couldn't do it anymore. It was not good for my health. "
"Yesterday, I got hosted by Channel One and I got over 350 followers," she said. "I was getting maybe a follower on Twitch a day."For streamers, venues like Channel One offer a great way to grow your audience. Channel One is reserved for Mixer partners only, but Wright says the requirements to becoming a partner were "a lot more attainable" compared to Twitch.
The Ninja effect
You may not have heard of Mixer prior to August 1 of this year. That's when Tyler "Ninja" Blevins - the most popular Twitch streamer in the world, at the time - announced he was leaving Twitch, the platform where he rose to fame, for Mixer.According to Wright, the impact of Ninja's decision was almost immediate: There has been a major influx of not just viewers, but content creators, too."Ninja just brought more awareness [to Mixer]," she said. "I don't really think that people are thinking they are going to be able to get money like him, but I think if they watch his stream and see how clear and how great it looks, they want to go check it out, you know?"
While Ninja's massive following will boost Mixer's overall viewership, Wright believes it's ultimately going to attract more streamers and content creators because there's "more potential for growth."
"On Mixer, I have a very normal schedule and I can get the same number of viewers I was getting on Twitch at odd hours, or better - much better," she said. "I'm not going to tell everybody to go switch to Mixer. I think it's a very individual decision. But when I tried it out, I just knew at that point this is the right fit. So I went with it quickly because I had felt like I had done everything that I could do on Twitch."
Desiree Wright streams on Mixer starting around 10 a.m. Eastern on Mondays, Tuesdays and Fridays, and afternoons on Wednesdays and Thursdays.
- Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
- E-commerce management platform CommerceIQ raises $60 million, looks to launch India operations by 2022
- Best power banks under ₹ 1000 to buy in India for 2021
- Best business laptops in India for 2021
- India is reportedly mulling over a new crypto tax which could make trading on foreign exchanges more expensive