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The mysterious life of James Middleton, Kate's party-loving little brother who runs a marshmallow companyhttps://www.businessinsider.in/people/the-mysterious-life-of-james-middleton-kates-party-loving-little-brother-who-runs-a-marshmallow-company/slidelist/56821184.cms2017-01-28T02:59:10+05:30

The mysterious life of James Middleton, Kate's party-loving little brother who runs a marshmallow company

Jan 28, 2017, 02:59 IST

James, 29, is the youngest Middleton sibling. He grew up with Kate and Pippa in Bucklebury, Berkshire and attended the boarding school Marlborough College.

But school was never James's strong suit. He's dyslexic, and knew that college wasn't for him. So he dropped out of Edinburgh University after one year.

In 2007, he launched the Cake Kit Company, which provided customers with DIY kits for festive party cakes.

In the meantime, his older sister Kate got married to Prince William in a ceremony watched by an estimated two billion people worldwide.

James was just 23 years old on the day of the wedding.

Suddenly, he and sister Pippa were getting lots more attention from the media — and not all of it was good.

But James continued working and making public appearances.

He and Pippa frequently stepped out as a pair, since they shared an apartment together. Here they are at Wimbledon in 2013.

In 2013, James was first photographed with British media personality Donna Air.

Air was married once before and has a 13-year-old daughter, Freya. "I love Donna very much and Freya is very much part of Donna," James told the Daily Mail. "I love them both equally."

2014 brought about a major style evolution for James: He grew a beard.

More importantly, he'd finally rebounded after the shutdown of his cake business. In 2014, he appeared on "Good Morning America" to promote his new venture, Boomf.

It's a service that allows you to print graphics and personal photos on marshmallows. He's raised "£1.5 million of recent investment," which is around $1.9 million at today's conversion rates.

"When you see yourself on a marshmallow, or your loved one or your pet, you have a little moment with that little marshmallow. There aren't many products in the world like that," he told the Cut. "I'm very much surrounded by [marshmallows], but I still love them [...] Marshmallows are sort of like an essential candy. They're pillows of sweetness."

Source: The Daily Mail

It's a service that allows you to print graphics and personal photos on marshmallows. He's raised "£1.5 million of recent investment," which is around $1.9 million at today's conversion rates.

When you see yourself on a marshmallow, or your loved one or your pet, you have a little moment with that little marshmallow. There aren't many products in the world like that, he told the Cut. I'm very much surrounded by [marshmallows], but I still love them [...] Marshmallows are sort of like an essential candy. They're pillows of sweetness.

Source: The Daily Mail

James has told reporters that Boomf is doing well financially. He's also described himself as a "new age Willy Wonka."

Source: The Daily Mail, The Cut

When he's not working, he pursues an interesting set of hobbies: He keeps bees, restores old tractors and Land Rovers, and breeds dogs.

He also spends time with his nephew and niece, Prince George and Princess Charlotte.

And his relationship with Air appears to be going strong. They were most recently photographed together in November 2016.

Mostly it seems like James Middleton wants to forge an identity separate from his famous sisters.

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