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FACEBOOK: Please Don't Start Using Twitter's Annoying Hashtags

Mar 15, 2013, 01:48 IST

BubblecowFacebook is considering adopting hashtags, those keywords preceded by a hash or pound (#) mark that are sometimes used on Twitter, The Wall Street Journal reports.

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Let's just say this: That's a horrible idea.

Chris Messina, an open-source advocate who now works at Google, first proposed using hashtags in 2007. At the time, the notion of tags, or user-assigned categories, had already grown popular through blogs and services like Flickr and Delicious.

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In practice, hashtags have become one of those impenetrable inside jokes that make Twitter confusing for new users. Twitter has attempted to redeem hashtags by using the hash character as a symbol for search, and linking hashtags to search results. It's aso experimented with using hashtags as a way of creating advertiser-friendly topic pages for big events like the Olympics and Nascar races.

But for most people, the hashtag is a giant turnoff. In fact, one of the proven ways to lower your follower count is to use them. (No, really—someone did a study about this.)

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Oh, and Google+ has hashtags.

Here's one counterargument for Facebook experimenting with hashtags: They seem popular on Instagram, the Facebook-owned photo-sharing service. But hashtags existed on Instagram from its earliest days, making it easy to find photos about a topic or in a certain style.

It's a far different prospect to introduce the confusing hashtag metaphor to mainstream Facebook users, where a billion people have managed to get by just fine without them.

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