A leading social-video data firm made a 22-page report on how the coronavirus has changed viewer habits on YouTube and other platforms. Here are the 5 takeaways.

Noam Galai/FilmMagic/Getty

YouTube creators Dude Perfect have begun posting more videos online to meet growing consumer demand for sports-related content as live events are cancelled or postponed.

• As mandatory lockdowns and social distancing tied to the coronavirus pandemic increase consumers' time spent online, more and more users are turning to social-video platforms for entertainment.
• The cancellation of live sporting events is also leading to increased demand for sports-related content on platforms like YouTube and Facebook.
• Tubular Labs, a leading social-video analytics firm, looked at what types of content digital creators are uploading and users are being drawn to as countries around the world enforce social isolation.
• Click here for more BI Prime stories.

Social-video consumption is up dramatically this month as at-home consumers search for entertainment and distractions from the coronavirus pandemic.

One analyst in charge of internet equity research at Evercore ISI estimated there's been a 20% to 30% increase in engagement on YouTube as social distancing has taken hold around the world, noting that streaming companies haven't released data yet on the average time spent on their platforms this month.

On social media, influencer-marketing firms are reporting spikes in views and engagement on sponsored posts, and downloads have increased dramatically on the short-form video app TikTok this year.

Looking at the latest data from platforms like YouTube, Facebook, and Instagram, the social-video analytics firm Tubular Labs put together a 22-page report on what content is grabbing consumers' attention. One big area that's overperforming is sports content, likely due to the cancellation of live events.

In its study, the company found that sports-related videos saw a 20% jump in average YouTube views for new videos uploaded in March.

Here are five key takeaways from Tubular Labs' report:

Get the latest coronavirus analysis and research from Business Insider Intelligence on how COVID-19 is impacting businesses.