How to pitch alt data

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How to pitch your alt-data feed

Bradley Saacks and I have spent a good chunk of time over the past 12 months covering alternative data. A lot has changed regarding the unique, unstructured data sets, which could be anything from credit-card data to satellite images.

However, one constant we've heard from sources is the never-ending barrage of pitches they get from alt-data providers.

In an effort to understand what exactly Wall Street is looking for when it comes to alt data, we surveyed some of the biggest financial firms. Here's a breakdown from seven alt data leaders at hedge funds (Point72, Bridgewater), banks (Barclays), and trading firms (Jump Trading), on what they are looking for and how they like to be pitched.

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