How worsening wildfire seasons are threatening businesses of all sizes in California and Oregon, from tech giant Apple to small food trucks
- The recent blazing
wildfireson the West Coast have burned through businesses and ruined livelihoods.
- Small companies are particularly at risk: Many have closed down because of fire damage, and may never re-open.
- "The Almeda fire took our home and our
business," said Phoenix Sigalove, a food truck owner in Ashland, Oregon.
- School-owner Lola Conde Danforth in Ashland told Business Insider that although the school building is still intact, the hazardous
smokehas forced her to close its doors.
The current wildfire season in California and Oregon has been the worst to date, killing more than 30 people, destroying nearly 10,000 structures, forcing tens of thousands of people to evacuate their homes, and incinerating more than a million acres. Many businesses that are still standing have suffered from structural damage, reduced income, and job insecurity.
The total cost of the damage and destruction is at least $8 billion, according to economists — but the final price tag could be much higher. For many small businesses, the fires are an existential threat.Lola Conde Danforth owns a small local preschool called Pea Pod Village in Ashland, South Oregon. A mixture of COVID-19 closures and wildfires — in particular the Almeda Fire — has made 2020 "the worst year ever," she told Business Insider, adding that "businesses are just closing everywhere."
The Oregon Shakespeare Festival, which takes place in Ashland for eight months, attracts thousands of tourists each year and brings in money for local businesses and restaurants. But with the plays cancelled because of the smoke, people in the area are missing out on normally reliable income, Danforth said.She described this year as a "financial wash" and if the smoke returns, she will have to close the preschool for long periods of time, putting her back in unemployment, she said.
Schools don't rely on tourism, but Danforth fears that Pea Pod Village will suffer long-term. Families don't want to live in an area where wildfires are a threat.In the same town, Phoenix Sigalove, Lichen Richardson, and their children lost everything. Before the wildfires, Sigalove and Richardson saw a "dramatic increase in sales" at their food truck, their only source of income. Restaurants had closed their doors and their truck was one of very few catering services around. "Hundreds of people living in our area who had never tried our food before became first time customers," said Sigalove. But the tables turned in September when the fires hit.
"The Almeda fire took our home and our business. We lost two of our vehicles," Sigalove told Business Insider.
And while small businesses are most at risk, large offices burn as easily as small buildings — as do people's homes, where employees of big corporations are working remotely.
Apple's CEO Tim Cook said Monday that many staff based in
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