Five Reasons New Lululemon CEO Laurent Potdevin Is The Perfect Hire

Lululemon's new CEO Laurent Potdevin is a great hire.

Potdevin, who most recently led TOMS shoes, will replace outgoing Lululemon CEO Christine Day.

The brand has had a tough year, as it was forced to recall 17% of its pants for quality issues and public perception fell following comments made by former chairman Chip Wilson.

Here are five reasons Potdevin is the person who could turn Lululemon around:

• He is dedicated to good quality. "He said he learned early on that product quality is of key importance, which is a focus he'll bring to Lululemon," The Globe And Mail reports. This is important following quality control issues with the brand.
• He has a background in athletic apparel. Potdevin worked at Burton, a snowboard and apparel company, for more than a decade and served as CEO from 2005 to 2010.
• He comes from a socially conscious company. This helps "to smooth over the multiple media flubs by founder Chip Wilson," Brian Sozzi, chief equities strategist at Belus Capital Advisors, told us.
• He has experience with luxury product. Potdevin served as an executive for luxury powerhouse LVMH. Because Lululemon sells $100 yoga pants, connecting with a high end customer is important for business.
• Lululemon fans approve. Prominent blogger LuluAddict writes on her blog that Potdevin seems like a good hire. This is a huge deal because of Lululemon's massive online fan base, which has deteriorated somewhat in light of recent issues.

Here's a video Lululemon made featuring its new CEO: