Flipkart's Chief Technology Officer reveals the secret to creating happy customers
Advertisement
Customers are paramount in any user-centric product organization. Although it’s hard to build a delightful experience for a single user, it’s incredibly hard to build delightful experiences for tens of millions of users and do it every day. That’s the nature of the challenge we’re facing here at Flipkart : scaling delight and growing our reach at an incredible pace.
When Flipkart first started, finding things online, especially through a mobile device, was un-common. Flipkart had to introduce the breakthrough Cash-On-Delivery (COD) service in India and a number of other product innovations just for people to buy books conveniently. Now, each month we deliver more than 8 million products to happy customers across India, all of which start with an interaction on one of our many Flipkart and Myntra properties.
To do that, we’re pushing the boundaries of technology and processes. Our recently launchedFlipkart Lite web app was done as a partnership with Google. The mobile site is a sophisticated piece of technology because it emulates a native-like application feeling at a fraction of the data cost and doesn’t require a download. Technology aside, we challenged our engineers to come up with a solution for the hundreds of millions of Indians who are about to make the leap from feature to smartphone and will have limited data at their disposal. Our services ring hollow if we’re unable to make them available for all the consumers we aspire to serve.
On the other hand, we challenged ourselves to come up with a way to make shopping more delightful for the millions of Indians who shop with Flipkart every day. Shopping, like many other activities, are social in nature. We decided to develop our in-app chat experience, Ping, while thinking about how to make the shopping experience more connected and delightful. Chatting with your friends or family for gifts and items is just the start of how we think real-time messaging can compliment shopping and commerce. We’re excited to roll out many new innovations leveraging Ping soon.
Creating a workplace that allows for incredible product development requires tremendous talent and thoughtfulness. At Flipkart we’ve worked hard to put together the best product and tech team to solve the complex and dynamic challenges India poses. Unlike other nations, India’s varied consumers and infrastructure requires an equally flexible team and product culture. We’ve blended many styles of work ranging from top tech and consulting firms worldwide to solve these challenges.
With the user as our guiding light we’re assembling the absolute best group of product builders and thinkers to enable and expand commerce in India through technology. Stay tuned!
(This article is authored byPeeyush Ranjan , Chief Technology Officer, Flipkart)
(Image: Indiatimes)
Advertisement
When Flipkart first started, finding things online, especially through a mobile device, was un-common. Flipkart had to introduce the breakthrough Cash-On-Delivery (COD) service in India and a number of other product innovations just for people to buy books conveniently. Now, each month we deliver more than 8 million products to happy customers across India, all of which start with an interaction on one of our many Flipkart and Myntra properties.
To do that, we’re pushing the boundaries of technology and processes. Our recently launched
On the other hand, we challenged ourselves to come up with a way to make shopping more delightful for the millions of Indians who shop with Flipkart every day. Shopping, like many other activities, are social in nature. We decided to develop our in-app chat experience, Ping, while thinking about how to make the shopping experience more connected and delightful. Chatting with your friends or family for gifts and items is just the start of how we think real-time messaging can compliment shopping and commerce. We’re excited to roll out many new innovations leveraging Ping soon.
Creating a workplace that allows for incredible product development requires tremendous talent and thoughtfulness. At Flipkart we’ve worked hard to put together the best product and tech team to solve the complex and dynamic challenges India poses. Unlike other nations, India’s varied consumers and infrastructure requires an equally flexible team and product culture. We’ve blended many styles of work ranging from top tech and consulting firms worldwide to solve these challenges.
Advertisement
(This article is authored by
(Image: Indiatimes)
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market