Flipkart’s mobile App to be a game-changer in e-commerce. Know how

If everything goes as planned, soon you would have a real-time shopping experience on your smartphone. Yes, Flipkart is planning to develop a mobile application, which will also enable you to shop along with your friend.

Chief Product Officer Punit Soni said Flipkart is focusing on delivering such an experience and for this the company will align its infrastructure and engineering resources.

If Flipkart is able to do it, this will mark a change from its present mobile app and tech infrastructure, which is largely for desktop applications.

"We haven't really figured out what mobile commerce really is. In real life, shopping is a very different experience," Soni told Economic Times in an interview.

In an effort to give razor sharp competition to its rivals, like Amazon, Flipkart will have to be completely overhauled.

"To do that, you have to reinvent your infrastructure so that it is truly mobile-oriented," said Soni.

He is already planning to hire talent from across the globe for this.

"If Flipkart has to be a global company, we should be able to hire the best people across the world," he said, hinting that Flipkart will hire more people from the Bay Area, where the density of such talent is higher.

"Our ability to succeed in the next three to four years will depend on solving these problems," Soni told ET.

One of the challenges for Soni would be to build this experience without hurting the eCommerce’s existing business.

"If you come from a world of desktops, how do you reinvent your infrastructure without destroying what you already have," he said.

(Image:Reuters)