Golf's newest cult figure has a new sponsor and it is one of the most logical partnerships in sports
Matthew Lewis/Getty Images
Andrew "Beef" Johnston, the golfer who stormed onto the scene this year on the European Tour and became a household name on the American side of the pond during his 8th-place finish at the British Open, is back this week for his first shot at winning the PGA Championship.
Beef also has a new sponsor this week, one that is already one of the most logical partnerships in sports: Arby's, the brand behind "We Have the Meats" campaign.
You can see the new logo on both his shirt and on the back of his cap.
Kevin C. Cox/Getty Images
For Johnston, everything seems oversized, from his now-famous beard, to his love of food and his personality. Now the the 27-year-old cult figure from London has the perfect business partner.
Johnston also has some of his favorite meats stamped onto his Titleist wedge at the PGA Championship. It would seem that in the near future, these will be replaced by some of his favorite Arby's sandwiches.
.@BeefGolf's new @Titleist wedge at the #PGAChampionship is a beef-stamped masterpiece: https://t.co/Y4ORAHMzAw pic.twitter.com/Tjtnj6DUUe
- Golfweek Magazine (@GolfweekMag) July 27, 2016
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market