Google is relaunching the struggling Google+ social network
After slowly dismantling its struggling social network, the company is relaunching Google+ with a new look and an emphasis on ways to join interest groups, called "Communities," and group posts by topics, called "Collections."
Google says that the new site is much simpler and geared towards helping people connect with other like-minded users and discover content about their interests.
"Collections let you immerse yourself in content about topics like surfing (goo.gl/vvv5QD) or tiny tilt-shift photography scenes (goo.gl/nWyicL)," product manager Luke Wroblewski writes on Google Plus. "Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones (goo.gl/aaqtgq) to Painting (goo.gl/kmlM7m)."
This move comes not long after Google broke out the social network's photo product and also decoupled it from YouTube.
Bradley Horowitz, the man leading the social network, told TechCrunch that Google+ relaunch is essentially the company ripping the social network down and then building it back up.
Here are some Collections that Google is featuring:
Here are the Communities that Google+ recommended for me:
For now, you have to opt-into the new version, but eventually it will be rolled out to all users.