Google's HR boss explains why the company can never live up to its mission statement, and doesn't want to
Jeff J. Mitchell/Getty
It's crucial, says Google's SVP of People Operations Laszlo Bock in his new book "Work Rules!," that the company can never actually achieve this mission, "as there will always be more information to organize and more ways to make it useful."
Bock compares Google's mission statement to those of other companies. He doesn't criticize them, but notes how different they are from Google's.
For instance, take these sample passages:
- IBM: "We translate these advanced technologies into value for our customers."
- McDonald's: "We are committed to continuously improving our operations and enhancing our customers' experience."
- Procter & Gamble: "Consumers will reward us with leadership sales, profit and value creation."
Bock writes that Google's mission has no mention of profit, market, customers, shareholders, or users, and it doesn't explain itself. It is, as he says, "a moral rather than a business goal," and one that is forever something to chase.
"This creates motivation to constantly innovate and push into new areas," he writes. "A mission that is about being a 'market leader,' once accomplished, offers little more inspiration. The broad scope of our mission allows Google to move forward by steering with a compass rather than a speedometer."
To Bock, a mission statement should capture the essence of the corporate culture its leaders are trying to create.
As Google transformed from a tech startup to a monolithic international company, says Bock, its mission "provided a touchstone for keeping the culture strong."
- Global stocks rally even as Sensex, Nifty fall sharply on Friday
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- IMD predicts severe heatwave conditions over East, South Peninsular India for next five days
- COVID lockdown-related school disruptions will continue to worsen students’ exam results into the 2030s: study
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market