Here are the 8 clothing companies that could take Patagonia's place as the new keeper of the 'Midtown Uniform'
- Following Patagonia's recent decision to be more selective with the number of new clients it will brand apparel for, a market gap has opened for other clothing companies to work with Wall Street and Silicon Valley firms.
- Patagonia's fleece vests are a key part of finance bros' typical outfit, known as the 'Midtown Uniform' - slacks, a dress shirt, and a vest.
However, arguably a bigger issue was raised across trading floors earlier this month: The future of the 'Midtown Uniform'.Patagonia, a critical part of many Wall Street employees' daily outfits, recently decided it would be more selective with the number of new clients it will brand apparel for. The company is focusing on working with "more mission-driven companies that prioritize the planet", potentially excluding some Wall Street and Silicon Valley firms. The American clothing company's fleece vests are an integral part of what is commonly referred to as the 'Midtown Uniform': slacks, a dress shirt, and a vest.
So an opportunity has risen for another clothing company to be the go-to outfitter for the 20-something bankers, hedge funders and technologists.
Here are eight companies that have the potential to fill the void left by Patagonia based on conversations with those in the industry and the reporter's own personal experience.