Here's the pitch deck a New York startup used to raise $5.5 million to expand its apartment rental service

UpTop

Frank Barletta, CEO of UpTop, which is trying to upend the way people rent housing.

• UpTop, a New York-based startup, just unveiled its housing rental service.
• Renters can use UpTop's service to view listings, submit applications for apartments, and pay rent.
• Landlords can use UpTop to manage their properties and do background checks on potential tenants.
• The company just announced that it's raised $5.5 million in seed funding to expand its service.

Landlords and tenants are often at odds, but the creators of UpTop think they've come up with a rental market service that both groups will love.

Using the New York startup's app, renters can search for apartments, schedule times to view them, fill out applications to rent them, sign leasing agreements, and even pay their rent. Landlords can list their properties in UpTop's marketplace and and use its property management service for free.

"It's not just a listing site. It's not just property management software," Jonathan Foux, UpTop's chief marketing officer, told Business Insider. He continued: "We combined it all into one."

Company CEO Frank Barletta got the idea for UpTop from his own experience as a renter, Foux said. In one eight-year period, Barletta moved 10 times and was repeatedly frustrated with the rental experience, he said.

UpTop plans to make money in part by charging a convenience fee when people pay their rent through its service. Depending on what the landlord decides, sometimes renters will pay the fee, and sometimes landlords will. It also plans to charge landlords for background checks on potential tenants, something it will offer as an optional service.

The company only has about 1,000 listings so far, but that's because it just started publicizing its service, Foux said. Founded about three years ago, UpTop was until recently testing its offerings in Ithaca, New York.

It soon plans to offers its service in a lot more places. The company announced last week that it's raised $5.5 million in seed funding from KAL Investments. It's used that money to expand its team to 16 people, building out its product and business development teams, Foux said.

Read this: Here's the pitch deck a Virginia startup used to raise $6 million after seven years of bootstrapping its business

Although UpTop is based in Manhattan and is born out of Barletta's experiences in the rental market there, he and his team think the business has much wider appeal.

"This is not just a New York problem," Foux said. "It's a country [wide] issue, maybe an international one as well."

Here's the pitch deck UpTop used to raise its seed round: