I went to Macy's floor for millennials and now I have renewed faith in the future of the brand

Advertisement

Macy's

Marina Nazario/Business Insider

Macy's One Below floor launched the first week of October as part of a $400 million plan to save the department store.

Advertisement

When I visited the store four months ago, I had mixed feelings about the way Macy's perceived millennials. I thought their execution relied too much on stereotypes about our generation.

Four months later, I decided to come back to see if Macy's made any improvements.

I was way more impressed the second time around, and have a renewed faith in the brand.

Advertisement