IBM’s supercomputer to push the growth of Indian eCommerce business
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Supercomputer Watson is doing a good job across the world and is also working to cure cancer completely.
IBM's global commerce head
"In India, one of the CEOs that I spent a lot of time with, who is in the fashion industry, said they want to bring in cognitive capabilities. Social is big in India, so if you can do a better job of understanding sentiments to better predict trends, that is a lot of interest," said Advani, who was named general manager of
Though Advani did not share client names, corporates IBM Commerce is working with Hero Motorcycles, Arvind and
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Therefore, IBM wants to make profit and coming up with new ideas. "A lot of companies are moving into a hybrid model from a brick and mortar model, but now need to have a Web presence. One of the challenges that they are facing, which I saw was very prominent, is that they are using Web to drive traffic into the physical stores," said Advani.
IBM has worked with retailers like Marks & Spencer in the UK to build their omni-channel presence, leveraging aspects like detecting location of customers from their smartphones to offer deals in stores located near them.
Ashu Garg, general partner at Silicon Valley-based
(Image: Indiatimes)
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