Infiniti's new concept SUV could be a game-changer for the company
Infiniti
It's a sleek luxury crossover concept that could signal an upcoming replacement for its QX50 crossover.
Although Infiniti characterizes the QX concept as a mid-size crossover, it's actually 5 inches shorter than the current compact QX50.
Apart from the dimensions of the concept car, Infiniti has made few technical details available.
The automaker remains tight-lipped about the car's powertrain and on-board tech features.
The compact luxury SUV segment is one of the hottest and most competitive in the US market.
So far this year, sales in the segment have surged 22%.
For a luxury brand to succeed, a competitive offering this segment is a must.
Unfortunately for Infiniti, the QX50 - which debuted in 2007 - is simply too dated to compete with segment leaders such as the Acura RDX, BMW X3, Audi Q5, and Mercedes GLC.
Although, an update in 2015 has bolstered sales, the QX50 holds just 3% of the share in the segment.
Infiniti
"The QX Sport Inspiration comes at a time when Infiniti continues to expand its product portfolio globally - into new and popular segments," Infiniti Vice President product strategy Francois Bancon said in a statement.
"We design concept cars with true production potential, and the QX Sport Inspiration offers a vision of how Infiniti could bring something exciting and new to the mid-sized SUV segment."
Kevin Hagen/Getty Images
For Infiniti, the sweet spot that finds the perfect intersection between sales volume and profit margin is likely in the neighbor between $40,000 to $55,000 - exactly where a production version of the QX Inspiration would live.
Infiniti hasn't revealed when the production variant is slated to arrive in showrooms.
The 2016 Beijing auto show runs through May 4 at the China International Exhibition Center.
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