Pizza Hut is debuting a new pizza with a monstrous heap of cilantro on top of it
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Matthew Loh
Mar 21, 2023, 16:41 IST
Pizza Hut has unveiled a brand new pizza that it says is topped with three stalks of cilantro per slice.Pizza Hut
Pizza Hut is launching a new pizza in Japan with a thick layer of cilantro on top of it.
Each slice of the pizza is seasoned with at least three stalks of the divisive herb, the company said.
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Pizza Hut Japan is launching a new pizza topped with prawns, tomato paste, yangnyeom sauce — and a monstrous heap of cilantro.
The chain restaurant on Monday announced the "Too Much Cilantro" pizza, which it says will have each slice seasoned with at least three stalks of the pungent herb.
"The moment you open the box, you'll be surprised by the fragrance," Pizza Hut said in a press release.
"It's a non-standard amount of cilantro to which Gen Z can't help but say: 'Wow, it's like grass is growing,'" it added.
The company said it designed the cilantro pizza as part of a larger drive to update its branding and attract younger consumers.
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On Monday, it posted a TikTok video of its marketing team proposing "Too Much Cilantro" to Pizza Hut Japan's president, Shoichi Nakamura.
The green-topped dish was one of over 100 "eccentric" marketing ideas drafted by the Pizza Hut Japan team, the company said.
"Too Much Cilantro" pies will be sold in limited quantities from March 20 to April 9 at 251 of Pizza Hut Japan's 520 outlets in Japan, the franchise said.
The grassy pizzas come in only one size — medium, or roughly 10 inches in diameter — and they'll sell for $19 per pie if bought via takeout and around $21 if delivered.
Pizza Hut Japan's press department did not answer calls from Insider by press time.
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