J. Crew is still making one major mistake
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J. Crew/ Instagram
This is great news, considering the classic retailer has been besotted with bad press. Sales have been down for over a year. Customers have responded.
A recent style guide hinted that the brand was getting back to basics.
J. Crew is finding its soul again, with designs that made the brand iconic in the first place: gingham, stripes, and heightened classic items.
But for all of these hits, some of these styles still seem a bit wild - and potentially not what customers want. Ultimately, it will be up to them to decide if the rebooted J. Crew is a place they want to shop.
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