Jack Daniels Is Promoting A Frank Sinatra Whiskey - And It Costs $150 A Bottle [THE BRIEF]
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Jack Daniels is working with ad agency Arnold Worldwide on a new campaign to promote Sinatra Select, a super-premium whiskey brand named after the late singer Frank Sinatra, who famously loved Jack Daniels. The product costs $150 and is currently available only in New York, Chicago, San Francisco, Miami, and Las Vegas, although a national retail rollout is planned for this summer. Here's one of the first ads for the campaign:
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Previously on Business Insider Advertising: