JCPenney Has Hired The 'New Coke' Mastermind To Help Turn Things Around
Right now, JCPenney's numbers are looking worse than ever, so it can use all the help it can get.
"I reached out to Sergio last fall based on his experience at
What did Zyman do at Coke?
Well, he's the man who orchestrated the super-successful launch of Diet Coke, but he has one major stain on his record — New Coke.
Zyman was instrumental in the launch of New Coke in 1985, a product aimed to turn around Coke's lagging sales and put the company back at the top of the
Before the product hit store shelves, Coke ramped up advertised spending and offered heavy discounts, according to AdAge.
But it didn't work. New Coke went down in the books as one of biggest marketing flops of all time. And Zyman and other company executives spent months scrambling to put Coke's "classic" brand back on customer's minds and in their fridges.
Zyman left Coke in 1986 and returned again for a short time in the 90s. He now lives in Florida and works as a CEO adviser.
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