Kodak is all set to disrupt the consumer durable market in India. Here's how
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Growing up in an India that has just opened up its liberalization of policies, The new head-turner in the field of personal gadgets, LED TVs is of utmost importance. Be it
Kodak has tied up with
If data is to be believed, India is expected to become the fifth largest consumer durables market on a global level by 2025. The consumer durables industry is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in FY15 from USD 6.3 billion in FY10.
The improving living standards have made the need for electronics consumer durables a must in the Indian household. The changing environmental dynamics, urbanization and rising income levels are driving the growth of this segment that was once inhibited by the high price point. The Indian television market is shifting from the traditional cathode ray tube (CRT) technology to LED, LCD and Plasma televisions. Some leading players have officially stopped the production of
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CRT MUKT Bharat
“We also plan to initiate a social awareness program by the name of CRT MUKT Bharat. The CRT market is valued at almost 1/3rd of the LED market in India and the price gap between the two is considerable. With the rural population looking to upgrade themselves, we see a greater demand from rural areas as well. Experts say although sales of LCD and LED TV sets have grown 28 per cent annually in the last five years, flat panel TVs are yet to replace CRTs completely,” Marwah told Business Insider.
Why Budget TVs?
“We believe in paying for what you get, hence our televisions are priced according to the technology provided therein. Moreover, we chose to keep the price a budget one as we look to approach the masses and make our television available to all,” said Marwah.
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Future products Kodak plans to introduce 55 and 65 inch smart televisions in the coming year as well televisions with 4K technology.
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