McLaren: We won't build SUVs!
At the unveiling of the company's new 570S supercar in New York on Monday, executive director for global marketing and sales Jolyon Nash announced that car maker has "ruled out" building an off roader.
According to the executive, McLaren will stick to what it's good at- exotic carbon-fiber sports cars and supercars.
The SUV is one of fastest-growing segments in the business. And if you're selling a luxury version, you can rest assured that you have a cash cow.
Other brands with sports car and supercar heritage have not only embraced the SUV, they've come to count on it to bring in business.
Porsche's Macan and Cayenne SUVs account for nearly 60% of the company sales. Bentley has announced it will go ahead with its Bentayga SUV, and Jaguar's new F-Pace is already on its way to showrooms.
Aston Martin and Lamborghini have both released concept cars hinting at their imminent entry into the SUV-dom. Rolls-Royce announced its plans for an SUV - known internally as the "Cullinan" - earlier this year.
What's next? A Ferrari for backwoods adventures?
Lovely moment of levity last night at McLaren event where boss-man said 'no future SUV'. Hurrah to that! pic.twitter.com/09qZKQzty5
- chris harris (@harrismonkey) March 31, 2015
It makes sense that McLaren would pass on an SUV. The 5-year-old company is profitable - a feat it achieved in an astonishing three years - and it's selling as many cars as it can churn out right now.
With the launch of the 570S - the first car from its "Sports Series" - McLaren believes it can double the 1,600 cars it sold in 2014.
As a sister company to the vaunted McLaren Formula One team, the automaker builds cars that have a racing tradition and pedigree only Porsche and the guys from Maranello can match. Building an SUV would be a huge departure from the company's racing ethos.
- Love in the time of elections: Do politics spice up or spoil dating in India?
- Samsung Galaxy S24 Plus review – the best smartphone in the S24 lineup
- Household savings dip over Rs 9 lakh cr in 3 years to Rs 14.16 lakh cr in 2022-23
- Misleading ads: SC says public figures must act with responsibility while endorsing products
- Here’s what falling inside a black hole would look like, according to a NASA supercomputer simulation
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market