Media, Marketing, and The Next Big Thing - take a deep dive into each with a new feature coming to IGNITION 2017

Michael Seto

Between artificial intelligence, augmented reality, and virtual reality - not to mention robots, chatbots, and just plain bots - there is a bewildering array of technology and trends to master in media and marketing.

Meanwhile, journalists, media, brands, and platforms are confronting issues of trust, transparency, and attribution on a daily basis.

To address these unique challenges, Business Insider's IGNITION conference will feature, for the first time, three specialized Pillars: Marketing, Media, and The Next Big Thing. Attendees can optimize their agendas around their Pillar of choice, allowing them to focus on the topics that matter most to them.

"With Pillars, people will be able to take a deeper dive into their professional interests and experience the conference in a new, more customized way," said Melanie Cornwell, executive producer of IGNITION. "Ranging from 'How to build a business in audio' to 'Leveraging AI technology to optimize revenue and product development' Pillars offer specific, actionable insights for media and marketing pros."

For example, Marketing gurus can immerse themselves in an intensive programming block featuring best-in-class executives such as AT&T chief brand officer Fiona Carter, Amazon VP of global advertising Seth Dallaire, and Karin Timpone, CMO of Marriott International.

If Media is the name of the game, speakers like Kate Lewis, SVP and editorial director of Hearst Magazine's Digital Media; Piera Gelardi, Refinery29's cofounder and executive creative director; and Alex Blumberg, cofounder and CEO of podcasting empire Gimlet Media will teach us how to build audiences and businesses on new platforms.

When it comes to The Next Big Thing, a head start is everything, and with the third Pillar, Business Insider will be unveiling six of the coolest emerging tech companies that promise to transform the media landscape.

Media Pillar and Marketing Pillar speakers include:

• Fiona Carter, chief brand officer, AT&T
• Seth Dallaire, VP of global advertising, Amazon
• Piera Gelardi, cofounder and executive creative director, Refinery29
• Tim Kendall, president, Pinterest
• Kristin Lemkau, CMO, JPMorgan Chase
• Kate Lewis, SVP and editorial director, Hearst Magazines Digital Media
• Janice Min, media strategist, Eldridge Industries
• Karin Timpone, CMO, Marriott International
• Larry Thorpe, senior fellow, imaging technologies and communications croup, Canon USA
• Troy Young, global president, Hearst Magazines Digital Media

You won't want to miss out on this lineup. Business Insider IGNITION 2017 will take place November 29-30 at the Time Warner Center in New York City. Head over to IGNITION to register today.