Mercedes is winning the luxury market with an unusual strategy
Mercedes-AMG
For the month of July, Mercedes-Benz's US operation set a new company record with 28,523 cars sold - an increase of 3.6% over the same period last year.
As result, Mercedes is leading the way in sales among the group of companies considered to be "tier one" luxury brands. It's a star-studded group which also includes BMW, Lexus, and the new-comer to the group - Audi.
"We are continuing to see strong momentum build into the third quarter, fueled by the recent launch of three of our dream cars," MBUSA president and CEO Dietmar Exler said in a statement. "The S-Class Cabriolet, SL and SLC Roadsters, teamed with strong momentum for the all-new E-Class helped us set a new record for July."
What is interesting is that Mercedes is leading the way by selling a ton of cars in a market that craves crossovers and SUVs.
So far this year, MBUSA's best selling model is the C-Class with almost 44,000 cars sold, while its third best selling model is the E-Class with nearly 28,000 in sales. That doesn't mean the company's SUVs aren't selling. In fact, they are selling very well.
Hollis Johnson
Of the "tier one" luxury brands, only Lexus sells more SUVs that Mercedes. After all, the Lexus RX is the king of luxury crossover SUV.
Finishing second in the sales race in July is Lexus with 27,890 cars sold - followed by BMW at 25,777 and Audi at 18,364.
So far this year, MBUSA has sold 191,300 cars. Here too, Mercedes has a lead over the roughly 179,000 cars Lexus and BMW have each sold. Even though Audi sales are up 3.6% through the first seven months of 2016, the VW Group brand sits in fourth place with 115,298 cars sold.
- Spiti Valley guide 2024: Stunning locations & interesting things to do
- Zydus Q4 net profit surges 4-fold to ₹1,182 cr; revenue at ₹5,534 cr
- Sebi mulls facilitating MFs to invest in overseas funds with exposure to Indian securities
- India's forex reserves jump $2.56 bn to $644.15 bn
- JSW Steel Q4 net profit falls 65% to ₹1,322 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market