Micromax to launch cheap 4G VoLTE feature phones

Micromax to launch cheap 4G VoLTE feature phonesMicromax Informatics, which was India's second-largest handset company till recently, is bothered due to increasing popularity of Chinese rivals. To beat the competition, it is now placing its hopes on low-cost feature phones supporting 4G VoLTE calls.

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The 4G VoLTE feature, which can be accessed only on smartphones, is in great demand since Reliance Jio offered free 4G voice calls.

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Micromax has gone down from the top to fifth position in the overall rankings in the market. The basic phones, tentatively called Bharat One, would be priced under Rs 2,500, while a smartphone with the 4G VoLTE feature, called Bharat Two, is also planned to be launched under $50 (Rs 3,300).


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Both phones are planned to be launched next month.

"While the VoLTE feature phone could lead to operator tie-ups to push the category and acceptance, the smartphone may have a back-end tie-up with Transerv and MVisa that could enable digital payments," said one of ET sources.

While Bharat One would have touch-and-type capability, it won't run on the Android OS. Its target audience would be those users who want feature phones with an internet connection.

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Bharat Two, on the other hand, will run on Android, and would have integrated wallets for digital payment purposes.

(Image source: Firstpost)