There were also no sale signs. Wall Street has been very critical of discounting in recent years. One analyst said he believed Victoria's Secret's sister brand Pink was on the "precipice of collapse," because of the level of promotions being run there.
In a recent call with investors, CFO Stuart Burgdoerfer addressed this but said that it will "take a little bit of time" to reduce promotional levels.
Victoria's Secret has frequently been criticized for its overtly sexual in-store ads and its racy runway shows, especially in the wake of #MeToo.
Pink and Victoria's Secret often share store locations. This was a standalone location, however, that opened in 2010 and is just a block away from the Victoria's Secret we visited.
There were no sale signs on display during our visit, but many of the items were being offered at a discount in a bundle package.
While Aerie is also often located in an American Eagle store, this was a standalone location that opened in 2018.
This store felt considerably more modern than the first two, which was unsurprising given that it opened more recently.
Earlier this month, American Eagle reported a 23% increase in same-store sales for Aerie during the fourth quarter, marking the brand's 17th consecutive quarter of double-digit positive growth.
While Aerie had the advantage of being a newer store, the shopping experience was far superior thanks to its modern and bright design and uplifting marketing campaign.
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