+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

PHOTOS: How Lego Uses The Internet To Turn Your Creations Into Amazing Products

Jun 22, 2014, 00:53 IST

Chris C. AndersonChewbacca, rendered as Lego.

Advertisement

What kind of Lego kid were you? Follow-the-instructions or anything-goes?

The latter group, those who weren't afraid to make a mess and improvise their own Lego creations, are today able to submit their unofficial Lego builds to the company itself for public consideration and a year-long round of public voting. If the build can successfully garner 10,000 supporters - essentially a vote of "I would buy this if it were on store shelves" - then Lego will investigate releasing it as an official set.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

It's a system called Lego Ideas, and it looks a lot like Kickstarter. Each project displays its number of supporters and the remaining time left in its campaign to break the 10,000 supporters mark. Projects will often include multiple photos of the finished item, occasionally a story surrounding its origin story.

As an example, this "Back to the Future" Lego set was originally submitted to the company by user m.togami and is now a standard Lego item available for sale:

Advertisement

Lego

If your idea should go so far as to break the 10,000 supporter mark and get Lego's attention, here's what happens next:

Projects selected in the LEGO Review go into production. You give input to our professional LEGO designers, whose job it is to create the final set based on your project. Once complete, it goes to the factory, then it's shipped around the world and released for sale. You're featured in set materials, receive a royalty on sales, and are recognized as the product creator. Your supporters can now own the LEGO set they helped make happen on LEGO Ideas.

So check out the attached slideshow of our favorite things currently drumming up attention on Lego Ideas. If one of them catches your eye, there's a link below each picture that you can click to learn more on the site itself.

Next Article