Kwid success encourages Renault to announce product onslaught against veterans Maruti & Hyundai

The French carmaker Renault is highly encouraged by the success that its recently launched car Kwid has gained in the Indian market.

Reportedly, Kwid, which has garnered more than one lakh bookings in six months of its launch, has already taken an 8% market share in the entry-level car market from industry veterans like Maruti Suzuki and Hyundai Motor, motivated by which, Renault is preparing a product onslaught targeting these key segment leaders.

Renault is planning to launch several models and variants over the next three years in the sub-Rs 8 lakh category. This category makes up for more than 70% of India's passenger vehicle market and is led by Maruti and Hyundai. Other players in the segment are Tata Motors and Ford.
"We will be working on segments where we are not present. We will try to bring in a lot of innovation in order to make them the game-changer in the segment and redefine it or create a sub-segment out of it," said Renault India MD Sumit Sawhney.

In the pipeline are a Kwid variant with a 1-litre engine, an upgrade of the CMF-A platform, called CMF-A+, which can accommodate a wider body and more powerful engines, a multipurpose vehicle, codenamed RBC, a sub-four-meter sedan, codenamed LBC, and a compact SUV, codenamed HBC. These cars would be brought on roads in direct competition with several models from rival companies.

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