A video of a 20-year-old Chick-fil-A worker is going viral, and it reveals how the chicken chain is dominating the competition

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A video of a 20-year-old Chick-fil-A worker is going viral, and it reveals how the chicken chain is dominating the competition
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A viral video reveals how Chick-fil-A has used superior customer service to take over fast food.

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Earlier in December, a Chick-fil-A customer posted a video from a location in Wilmington, North Carolina. In the video, 20-year-old Chick-fil-A employee Jeremiah Murrill takes the customer's order with energy and enthusiasm.

"Amazing order, everyone," Murrill tells customers, taking orders outside in the location's drive-thru lane.

In the last two weeks, the video has been viewed more than 200,000 times. Media including local news publications and CNN picked up the story, helping build Murrill's reputation as a local celebrity.

Murrill has been working at Chick-fil-A for three years and would love to become an operator running his own location, a Chick-fil-A representative told Business Insider.

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"I'm so humbled by the attention this video is receiving," Murrill said in a statement to Business Insider. "I just want to help people in any way I can, so seeing someone's day transformed by a little kindness is amazing."

Chick-fil-A dominates fast-food industry customer service rankings. This year, Chick-fil-A claimed the No. 1 spot on American Customer Satisfaction Index's annual restaurant report for the fourth year in a row.

Chick-fil-A has strict policies to promote customer service, such as having employees say "my pleasure" instead of thank you. The company's unique franchise system allows operators to be hands-on in locations, with each operator typically being limited to running a single restaurant.

"Little things like being told 'please' and 'thank you' - it feels like you're appreciated as a customer and a human being at Chick-fil-A," Kalinowski Equity Research founder Mark Kalinowski told Business Insider earlier this year.

"And especially in today's very complex world, it's just very nice to be able to go to a place where you feel appreciated," Kalinowski continued.

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Superior customer service has helped drive massive growth at Chick-fil-A over the last decade. The company has gone from $3.2 billion in systemwide sales at the end of 2009 to $10.5 billion at the end of 2018 - making Chick-fil-A the third-largest fast-food chain in America.

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