Adidas is developing plant-based leather that will be used to make shoes, its latest sustainability initiative after producing 15 million pairs of recycled plastic sneakers in 2020
Adidasis developing a plant-basedleather material that will be used to make shoes.
- The material, which Adidas is working on with partners, will be made from mycelium, which is part of a fungus.
- The new material is one of several
sustainabilityinitiatives Adidas has in the works. The company said it produced 15 million pairs of shoes in 2020 that were made from recycled plastic waste collected from beaches and coastal regions.
- Adidas will also use recycled polyester in 60% of its products starting in 2021 and has started developing a new recycled cotton material.
Adidas is going plant-based.
The athletic-wear company announced on Monday that it's working on a new material, a plant-based leather that will be used to make shoes. The leather alternative is made from mycelium, which is part of a fungus.Adidas said it is working on the plant-based leather with partners, but did not announce when shoes made with the material would join its lineup.
The new material is one of several sustainability initiatives for Adidas, which has stated a goal to end plastic waste. Adidas revealed that in 2020, it produced 15 million pairs of shoes made from recycled plastic waste and said its goal is to produce 17 million pairs next year.The plastic used in the shoes was collected from beaches and coastal regions, Adidas said.
Sustainability has been an emerging trend in the
The trend is driven by sneakers' popularity, particularly in the US, where they're often seen as a status symbol. As Business Insider's Dennis Green reported in 2019, greener footwear is likely to make a bigger impression with customers than other types of apparel.Plus, as Eric Liedtke, Adidas' executive board member and brand head, told Business Insider last year, making sneakers more sustainable is a logical place to start given the complex nature of the manufacturing process.
"Footwear - it's the greatest challenge, if you will," Liedtke said. "You've got to take on the greatest challenge first and set the edge, or set the point on, bringing it to the rest of your product offering."
- Modi, Biden, Morrison, and Suga may meet for the first-ever QUAD leaders’ summit this month
- Rs 350 cr in state budget for development of Gairsain capital region: U'khand CM
- Mamata Banerjee releases TMC's candidate list for Bengal elections
- TV prices to rise by ₹3,000 from April 1, 2021
- Supreme Court challenges India's new rules for governing Netflix, Amazon Prime Video and other OTTs — no 'appropriate action' listed against those who violate regulations