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AMC, Regal, Cinemark, and Marcus Theaters are reopening, and the first movie they're showing is 'Unhinged'

Aug 21, 2020, 02:22 IST
Business Insider
The entire movie business — from film studios to cinemas — has been put on pause by the coronavirus.Noam Galai/Getty Images
  • AMC, Regal, Cinemark, and Marcus Theaters are partially reopening Thursday.
  • The coronavirus pandemic has clobbered the movie business, with theaters shuttering and studios forced to push back major summer releases.
  • "Unhinged" — a road-rage thriller starring Russell Crowe — will be one of the first films on the big screen at these cinema chains.
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Starting Thursday, movie lovers in the US can once again catch a flick at national movie theater chains like AMC, Regal, Cinemark, and Marcus Theater.

CNBC reported that 100 AMC Theater locations have been attempting to attract viewers with 15 cent tickets for hit films like Marvel's "Black Panther." Theaters will also begin screening a new release on Friday: "Unhinged," featuring actor Russell Crowe.

The newly reopened theaters won't offer moviegoers a pre-pandemic experience, however. Social distancing will be enforced through limited seating. Popcorn and soda won't be sold, and guests will be required to wear masks.

The entire movie business has been disrupted by the coronavirus. Movie theater chains throughout the country closed locations in the face of the virus. Major production studios, as a result, have been forced to hold onto major releases. Two notable examples are Disney's "Mulan" and Christopher Nolan's "Tenet" which have had premiere dates pushed back this year.

AMC itself has skirted on the edge of bankruptcy due to the pandemic. Yet the company's reopening this week may not attract many viewers immediately. A Morning Consult study found that only 17% of 2,200 survey respondents would be comfortable catching a movie in theaters right now.

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