McDonald's CEO takes a 'saucy' bite of the messy McRib during a video review of iconic sandwich before it leaves the menu for good
- McDonald's brought back the McRib nationally for a farewell tour on October 31.
- Today, CEO Chris Kempczinski hinted it was exiting the menu soon during a video review of the item.
For 40 years, the iconic McRib sandwich has been popping up randomly on the McDonald's menu, including this fall – billed by the brand as the McRib's final farewell tour.
To mark the sandwich's purported final exit, McDonald's CEO Chris Kempczinski released a video review Wednesday of his mother's favorite McDonald's menu item.
It debuted nationally in 1982. The sandwich is made with seasoned boneless pork slathered in barbecue sauce and served on a hoagie-style bun layered with dill pickles and slivered white onions.
"For me, this taste has also some sentimental value as well," he said in a video posted to his LinkedIn page on Wednesday. "Oh, the sauciness is incredible, and it is the signature part of the McRib. It also makes it incredibly difficult to eat McRib without making an entire mess of yourself, but it's also worth it."
Bookended by a soda and a classic red box filled with french fries, Kempczinski proceeded to take a two-handed bite of the McRib.
As a sliver of onion fell from the hoagie-style sandwich, he said: "So good. So saucy. Definitely in the Hall of Fame. I love the GOAT. I love the McRib. I hope it comes back." (GOAT is the acronym for "greatest of all time.")
But is it a farewell tour? Over the years, McDonald's keeps taking the McRib away and bringing it back, often only returning it to certain regions in the US. The sandwich's whearabouts are so mysterious at times, fans have created a self-reporting "McRib Locator" website.
This year, the sandwich returned to menus on October 31 for a limited time. At the time, McDonald's said, "this could be your last chance to taste it."
McDonald's did not return an immediate request for comment when asked if the McRib would leave menus for good this year.
Previously, when asked, Kempczinski said: "Like the GOATs of Michael Jordan, Tom Brady & others, you're never sure if they're fully retired or not."
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