Bethany Biron/Business Insider
Olympic track and field uniforms, designed by Nike.
- Nike unveiled its official Olympic uniforms for Team USA athletes competing in track, basketball, soccer, and skateboarding events in Tokyo, Japan, this summer.
- The line of apparel and shoes is the retailer's most high-tech and sustainable collection to-date, according to Nike's chief design officer John Hoke.
- "These are not just platforms that stop at Tokyo, they're springboards for our company and new technology going forward," Hoke said at a press event at Nike headquarters in New York City last week.
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Hot on the heels of controversy surrounding its Vaporfly shoe, Nike has unveiled Olympic apparel and footwear for 2020, in what company officials say is the most high-tech and sustainable product line to-date.
At a press event held at Nike's New York headquarters last week, the athletic retailer gave a sneak peek of uniforms that will be worn by athletes competing in track and field, basketball, soccer, and skateboarding during the 2020 Olympic Games in Tokyo, Japan. In a presentation led by chief design officer John Hoke, Nike unveiled its collection of high-performance apparel and shoes, including a soccer cleat made with 3D-printed materials and running spikes optimized for short-distance sprinting.
According to Hoke - who has worked with the company for nearly three decades and led design in seven Olympic games - each piece of equipment underwent rigorous, comprehensive testing with top athletes at the Nike Sport Research Lab in Oregon.
"These are not just platforms that stop at Tokyo, they're springboards for our company and new technology going forward," Hoke said at the event.
The unveiling comes after Nike narrowly escaped a ban of its Vaporfly running shoe in a ruling by the international sports governing body World Athletics last week. The ruling effectively banned footwear with more than one plate or a sole thicker than 40 millimeters, ultimately protecting the Vaporfly, while also prohibiting prototypes that have been on the market for less than four months.
Without further ado, here's a first look at Nike's Olympic uniforms.