Nike, Old Navy, J.Crew, and others are launching sales to counter China's biggest shopping holiday of the year
- Alibaba just wrapped up its massive, 24-hour shopping event Singles Day on Monday, earning more than $38.3 billion in total and soaring past comparable US shopping events like Amazon Prime Day, Black Friday, and Cyber Monday.
- Other companies are launching deals that appear to be capitalizing on China's biggest shopping holiday of the year.
- Nike, J.Crew, Coach, Uniqlo, Old Navy, and others all launched sales on Monday - or 11/11 - that seem to be referencing Alibaba's big shopping event.
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Chinese e-commerce giant Alibaba just wrapped up Singles Day, and it was bigger than ever. The massive global shopping event kicked off on Monday in China and racked up $13 billion in sales in the first hour and more than $38.3 billion in total.This total surpassed Amazon's estimated sales during its own shopping holiday, Prime Day, in July. Though Amazon doesn't disclose its Prime Day sales, Internet Retailer estimated that Amazon raked in $7.16 billion globally during the 48-hour period between July 15 and July 16.Advertisement
Singles Day happens every year on November 11, or 11/11.
J.Crew to 50% off hoodies at Old Navy, here are the deals retailers launched to compete with Singles Day.
J.Crew announced a flash sale for 11/11 with an extra 50% off sales items and 30% off online purchases with the code "FLASH."
American Apparel launched a Singles Week sale that includes 50% off online items with the code "SINGLES50."Advertisement
Coach is offering 11% off on 11/11 with the code "SAVE11" at checkout.
Uniqlo is offering the chance to save up to $50 on 11/11 and free shipping for orders over $60.Advertisement
Victoria's Secret's Pink is offering 50% off select Sherpa and Teddy tops online and in stores.
Nike is offering 20% off certain items with the code "SINGLES" at checkout until 11/11 at 11:59 p.m. ET.Advertisement
Old Navy is offering 50% off all sweatshirts and hoodies in stores and online.
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