Starbucks ties up with Impossible to sell a new plant-based breakfast sandwich on revamped summer menu
Starbucksis selling a plant-based sandwich as part of a collaboration with Impossible Foods.
coffeegiant's revamped summer menu also includes two coffee-based cold brew beverages with almond milk foam topped with either cinnamon or dark cocoa.
- The menu reflects Starbucks' efforts to become a more sustainable company.
Starbucks has partnered with Impossible Foods to add a new plant-based breakfast sandwich to its summer menu.
The new breakfast item, available from Tuesday, June 23, will join a list of other plant-based options on the revamped menu, including two cold-brew coffee beverages with almond milk flavored with dark cocoa or cinnamon.The new items will add to a list of other plant-based items such as non-dairy drinks, oatmeal, and certified vegan bagels. Advertisement
Dependent on location, the new breakfast sandwich will be priced between $4.95 to $5.25.
Available in most US locations, the "Impossible Breakfast Sandwich" is made with a cage-free fried egg and cheddar cheese on ciabatta bread, Starbucks said in a press release.In January, the coffee chain set a multi-decade goal of becoming a more sustainable, "resource positive" company. Dr. Patrick O. Brown, founder and CEO of Impossible Foods, said Starbucks' "commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations."
Previously, the company collaborated with Beyond Meat to roll out a plant-based sandwich in Canada.Beyond Meat's partnership extended to a new menu that debuted in China as Starbucks' stores were slowly reopening following the COVID-19 outbreak. Meat-alternative products are yet to take off in the same way in China as in the US and Europe.