Those $350 big red boots that are all over TikTok and Twitter have already sold out
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Danni Santana
Feb 16, 2023, 23:48 IST
The MSCHF "Big Red Boot" will release on February 16.Garrett Bruce
MSCHF's $350 oversized big red boots, released today, have already sold out.
The shoes are drawing comparisons to shoes seen on fictional cartoon characters like Astro Boy.
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Editor's Note February 16, 2023: This story originally ran on February 8. MSCHF's Big Red Boots went on sale on February 16 for $350. The boots have sold out on both MSCHF's website and app.
Even if you've never heard of MSCHF, chances are you have come across many of their wacky sneaker and miscellaneous art concepts in the past.
The latest viral release from the company is the "Big Red Boot," which goes on sale February 16 for $350. The shoes are expected to fetch a sizable premium on resale markets. Prices on StockX are already well over $1,000, though asking prices should come down after release.
The shoes are drawing comparisons to footwear seen on fictional cartoon characters like Astro Boy or Boots from Dora The Explorer. In a release describing the boots, MSCHF said the boots were made of TPUrubber shell, EVA foam, along with 'Red' and 'Big.' MSCHF calls these shoes "Cartoon boots for a Cool 3D World." The release notes: "If you kick someone in these boots they go BOING!"
MSCHF was founded by CEO Gabriel Whaley, a former BuzzFeed employee, in 2016. Its ethos since launch has seemingly been to make fun of everything its creators can think of a concept for.
"Our perspective is everything is funny in a nihilistic sort of way," Whaley told Insider in a 2021 interview. "We're not here to make the world a better place. We're making light of how much everything sucks."
Including boots, apparently. In the release, the company says: "You never design shoes to be shaped like feet. Big Red Boots are REALLY not shaped like feet, but they are EXTREMELY shaped like boots."
The response online has been predictably polarizing and prolific.
Many of the brand's previous artwork and retail releases have also gone viral. In 2019, MSCHF debuted custom Air Max 97 "Jesus shoes" that the company said were filled with 60 cc of holy water sourced from the River Jordan, according to a Hypebeast.
MSCHF again used Nike's Air Max 97 silhouette to create "Satan Shoes" in 2021, in partnership with rapper Lil Nas X. The sneakers featured drops of real human blood from members of the art collective.
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