CEO Mickey Drexler encouraged shoppers to email him to tell him exactly what he wants.
"Our job is to give them what they expect," Drexler said on an earnings call in August.
He pointed to do the company's relatively new CFO, Michael J. Nicholson, who had a "stellar history of controlling expenses at Ann Inc.," where he previously worked.
"If he can bring over similar measures at J. Crew, that would be instrumental," she said.
That — coupled with fashion (and quality) that customers want and are willing to pay a premium for — could potentially help solve some of J. Crew's problems. Ideally for J. Crew, Sikhounmuong's designs will be a major boon.