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San Franciscans are obsessed with this colorful Instagram paradise - we went inside

Melia RobinsonAug 13, 2017, 19:33 IST

Melia Robinson/Business Insider

If you live in San Francisco, your Instagram has undoubtedly lit up in Technicolor in recent days. The city is going wild for a new pop-up museum, The Color Factory.

The candy-coated exhibit includes 15 interactive "experiences" - each centered on a different color - spread across two stories and 12,000 square feet. It runs through September, but good luck getting tickets. The Color Factory has sold out for the month of August, and scalpers on Craigslist are selling tickets, originally priced at $32, for as much as $175 a pop.

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We stepped into The Color Factory to see what the buzz is about.