In 2008, while studying at Wharton School of Business, Neil Blumenthal emailed his three best friends in the middle of the night, asking why glasses aren't available online.
The four friends immediately agreed to start designing an online eyewear company. Initial responses were not positive, as people had hesitations about buying glasses online before trying them on. So they decided to give customers the option of trying on five pairs of glasses at home before buying, which proved to be wildly successful.
Warby Parker officially launched in 2010, when its founders were all in their late 20s. Business took off immediately when, within days of the company's launch, GQ called Warby Parker the "Netflix of eyewear."
In 2018, Vox reported that Warby Parker was valued at $1.75 billion.