Why it's not on Disney Plus: Universal Pictures owns the distribution rights to "The Incredible Hulk." The studio coproduced the movie with Marvel Studios. Unless Disney strikes a deal with Universal, the movie may not appear on Disney Plus. For diehard MCU fans, this might be disappointing. But for casual viewers, the movie isn't an essential entry in the franchise (actor Edward Norton was recast with Mark Ruffalo in "Avengers").