In 2019, 6-year-old Vivian Lord wrote to Jeff Imel, the president of BMC Toys, after being dissatisfied with his Green Army Men figurines. She demanded to know: "Why do you not make girl army men?" She even included drawings by her sister that showed potential designs.
It wasn't the first time he had thought about designing female soldiers, but financing new figurines had always been an obstacle for Imel, the company's only full-time employee, NPR reported. However, the young girl's letter was the push he needed.
"It was a heartfelt letter," he said. "And it reminded me of being a kid and always wanting that toy that you couldn't get in the gumball machine. So I really looked into it."
After conducting research, he decided to move forward with the female figurines and launched a successful Kickstarter campaign to help fund the project. There will be 15 different designs, which will be available for purchase later this year.
In an update on his company's blog in December, Imel wrote, "You might be wondering about the little girl from Arkansas whose letter started the Plastic Army Women media frenzy over the past few months.
"Her mom sent me a couple of updates on the final day of the Kickstarter and relayed that Vivian jumped up and down when she heard we added the Military Working Dog & Handler, and asked if there were really going to be 12 different women soldiers. I had the happy task of letting them know there will be 15 different women soldiers, plus the dog and a stretcher accessory."