Hyundai's star-studded spot, "Smaht Pahk," features actors John Krasinski, Rachel Dratch, and Chris Evans gabbing about the Sonata's Smart Park feature in a thick Boston accent. Former Boston Red Sox player David Ortiz makes an appearance, too.
The ad was evidently a hit, with Cars.com noting a 961% increase in traffic to Hyundai pages after the commercial.