Melinda Roylett is Uber's latest UK boss and its third in seven years, joining the firm from Square. Her predecessor at Uber, Tom Elvidge, left for WeWork.
The UK, and specifically London, is Uber's biggest market in Europe and has posed multiple regulatory challenges. The city's transport regulator, Transport for London, revoked Uber's operating licence in 2017 and begrudgingly handed it back after a court battle.
In September, TfL only granted Uber a two-month licence, meaning the ride-hailing firm is under extreme pressure to show good behaviour around passenger safety, driver checks, and generally towing the line.
Roylett will be going into the job with her eyes open — few could miss the relentless negative headlines that have dogged Uber almost since its inception, or the regulatory battles it faces around the world. As a complete outsider, she has the chance to show UK regulators that the firm has finally turned over a new leaf.
Headcount: 200 (in the UK)