Flipkart is still the king of Indian e-commerce market. Here are the numbers

Flipkart continues to be numero uno, nudging ahead of Amazon. Interestingly, Flipkart and Amazon sell same amount of items on their platform, still the former continues to grab most of the market share in India.

Besides, there is also an ongoing fight for the third spot between Paytm Mall and ShopClues, while Snapdeal has come down to fifth place in terms of volumes.

In March, Flipkart registered an average of five lakh shipments daily, whereas Amazon India reported nearly 4.5 lakh shipments every day.

ET quoted sources saying Snapdeal saw its volumes dip significantly to 30,000 a day from a high of 1.5 lakh daily shipments in March 2016.

Flipkart's strong gains come from major categories such as fashion and smartphone segment. It saw 57% rise in smartphone category in first quarter of 2017.


While Amazon India had a 27% share, according to data from Counterpoint Research. In the whole of 2016, Amazon increased its share to 31% in this category while Flipkart slipped to 44%, the research firm said.

"While higher GMV means more sales, higher orders mean more customers or more orders from the same customers, both are desirable for the sizeable growth of the industry," Krishna Choudhury, senior business analyst at RedSeer Consulting, told ET.

"Flipkart continues to remain ahead of Amazon India in terms of gross sales," sources in the know how told ET.

"We continue to see tremendous momentum despite our scale, growing at about 85% in Q1 this year. We cannot offer comment on any other financial details," a representative for Amazon India told the news daily.

Meanwhile, the battle may heat up if talks of Snapdeal buyout to Flipkart become true.

"Marketplaces will look to increase the commissions earned from merchants as well as from chargeable services to consumers, reducing operational costs (including manpower), and rationalising marketing expenditure whose efficacy isn't really being monitored," Devangshu Dutta, chief executive at consulting firm Third Eyesight who expects 2017 to be a year of consolidation, told ET.