Shark Tank's Kevin O'Leary says he's increasingly turning to ChatGPT instead of Google

• Shark Tank investor Kevin O'Leary told Insider he's now evenly dividing his queries between ChatGPT and Google.
• He said that, six months ago, he would use Google 100%, but now its only about 50% of the time.

Shark Tank investor Kevin O'Leary told Insider that he's increasingly using ChatGPT for internet research instead of Google.

Six months ago he was exclusively relying on Google for daily use. "Now I'm splitting my search to 50% Google and 50% ChatGPT," said O'Leary, who is in talks for a potential equity investment in ChatGPT creator OpenAI.

And the AI competition ramped up after Microsoft this past week introduced a revamped Bing search engine that draws on ChatGPT-style functionality from parent OpenAI, which recently secured a $10 billion investment from the tech giant.

O'Leary said he hasn't used Bing in years, but once the new version is fully operational with the chatbot technology, he plans to try it out.

Meanwhile, Google recently unveiled Bard, its answer to ChatGPT. Plus, Chinese tech giant Baidu is reportedly working on its own language tool.

All this, according to O'Leary, is cutting into Google's dominance, and that makes it the loser right now.

"The AI search wars are on," the veteran investor said.

"ChatGPT certainly is a threat to Google, and Google must know that," O'Leary maintained. "The market hasn't really punished Google stock for this. But a few quarters from now, if ChatGPT really starts to bring in significant subscriber fees, then we'll see what happens."