Swedish furniture giant Ikea plans to entice Indian customers with food
Kavita MajumdarJun 14, 2018, 05.21 PM
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- Ikea's upcoming 400,000 square foot store in Hyderabad will have a 1,000-seater restaurant in the middle.
- The restaurant will serve evergreen vegetarian dishes like
idli, sambar, veg ‘biryani’ as well as socially acceptable tweaks to its trademark beef and pork meatballs.
- Food accounts for 5% to 10% of the furniture giant’s global revenue.
Patrick Antoni, deputy country manager at
In fact, its upcoming 400,000 square foot store in Hyderabad in
This is quite a strategic move on Ikea’s part considering India’s food service market is estimated to be worth over ₹3000 billion. And the model has been known to work, especially in malls.
Other than its menu, the Swedish retailer is well aware of the fact that Indian consumers are not so hot on doing things themselves and Ikea furniture traditionally follow the “do-it-yourself ” (DIY) assembly model. In order to keep from losing out, Ikea plans to set up a 150-member team to help assemble furniture. It is also partnering with
With plans to open up 25 stores across India by 2025, looks like Ikea is committed to providing its customers what they need rather than sticking to tradition.