Taco Bell has a new upscale restaurant that serves booze and sells bikinis
Taco Bell
On Monday, the Mexican fast-food chain debuted a new restaurant on the Las Vegas Strip, which will serve as Taco Bell's flagship location.
The location is the chain's fourth Taco Bell Cantina, offering a more upscale menu that includes alcoholic beverages. However, the Las Vegas location takes the evolution of Taco Bell's brand a step further, with trendy architecture and and entire retail line.
Taco Bell CMO Marisa Thalberg told Business Insider that the flagship location attempts to give customers a chance to experience the "whole lifestyle of Taco Bell."
"I think when people feel something for a brand, they enjoy having a little slice of it, because... we think about brands as parts of our identity," Thalberg said. "When I'm holding that cup of Starbucks, it says something about me."
Here's a look inside the Las Vegas flagship location.
- A teenager accidentally hits the accelerator pedal, and a five-year-old boy loses his life in a tragic incident in Bengaluru
- Amid growing political uncertainty in Pakistan, IMF expresses concern over its financial stability
- OPINION: Balancing act or pure jugglery — navigating professional challenges as a working mother
- OPINION: Ecofeminism — a diversified perspective on Mother’s Day
- Inflation data, Q4 earnings, global trends to drive stock markets this week: Analysts
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market