Taco Bell's ex-CEO used these 6 strategies to spark Chipotle's incredible turnaround
- Chipotle's comeback is in full swing, with same-store sales growing 9.9% in the most recent quarter.
- Former Taco Bell CEO Brian Niccol took the helm at Chipotle to turn around the struggling chain in March 2018.
- Since then, Niccol has rolled out various strategies, including new menu items, delivery, and a new rewards program.
Chipotle's comeback is in full swing.
In March 2018, Brian Niccol officially took the helm as chief executive at Chipotle. Niccol took over from Chipotle's founder, Steve Ells, at a time when the chain needed to make some massive changes. Chipotle had been struggling to attract customers following an E. coli scandal that spanned late 2015 to early 2016.Since Niccol took over as CEO, shares of the company's stock have more than doubled. On Wednesday, the company reported same-stores sales grew by 9.9% in the most recent quarter.
"This is the fifth consecutive quarter of accelerating comps, which reinforces our view that when we connect with guests through culturally relevant marketing, focused on Chipotle's great taste and real ingredients, and provide more convenient access with less friction, they respond enthusiastically," Niccol said on a call with investors.
Here are six of the strategies that Niccol has used to launch Chipotle's impressive turnaround.